Beware of the Online Marketing Minefield | Online marketing

Thar’s gold in them thar hills,” was proclaimed around the world in 1849, when gold was discovered in the hills of northern California.More than 100,000 people descended upon California to find their own wealth in the hills and the streams of California. Fast-forward 150 years, and people are saying the same thing about the Internet today.”Thar is gold in them thar Web pages,” for the person who doesn’t get their clock cleaned by the snake oil salesmen of the Internet. By hiring a qualified online marketing consultant or successfully completing a reputable Internet marketing training course, you can succeed online.Early Victors in the Online Business Success Story In 1994, Stanford students Jerry Yang and David Filo created the Yahoo Web directory. One year later, they co-founded Yahoo, Inc. In 1998, Stanford students Larry Page and Sergey Brin created and launched the Google search engine, the largest and most popular search company on the Internet today. In 2005, three former PayPal employees joined forces to create YouTube. The three founders of YouTube were Steve Chen, Chad Hurley and Jawed Karim. Only 21 months after the launch of YouTube, Google purchased the website for $1.65 billion in Google stock.One Does Not Have to be “On Leave from the Stanford Ph.D. Program” It’s amazing when you look at the biographies of the Who’s Who in Internet business startup success. Most everyone on the list has as part of his or her biography, “currently on a leave of absence from Stanford’s… Ph.D. program.”This reference is actually an inside joke, pointing to the fact that nearly all of these people dropped out of college to start their Internet businesses. The founders of Yahoo, Google and Apple were all college dropouts. The founders of YouTube were simply paid staff of PayPal before striking out on their own with YouTube.The point is that if college dropouts can make it online, then we can too, if we choose to learn from those who came before us. But even if these people didn’t have a college degree, do you believe they created these tremendous accomplishments without education?They became educated and performed marketing research to help insure their success. They surrounded themselves with people who had knowledge in areas where they weren’t as strong needed some help.Creating Online Business Marketing Success Today There are many companies online offering business-building services to others. Some are good, some are bad, and others may be good, but they may not be the right service providers for your company. Take for example the Google AdWords pay-per-click advertising system. Millionaires have been made through the Google AdWords system.Just to put this into perspective, through June of 2007, eBay had been spending $25 million every quarter with Google AdWords. When major businesses spend $100 million per year in advertising with one advertiser, you can believe that the company is making that amount back and much more from the advertising provider.For Every Online Marketing Success, There Are Dozens of Failures Not all of us will create the next Yahoo, Google, eBay or Amazon. But good money can be made online if you don’t fall into the traps where many before you have fallen. AdWords is a powerful advertising model. It can make millionaires and it does every year. But the thing is that AdWords may not be the right advertising model for you to follow now and it may not be right for you ever.If you understand that, you’re less likely to fall into the poor house using any online advertising method. Unfortunately, too many people have mortgaged their homes and driven themselves into bankruptcy using online marketing companies to promote their online businesses.Deep Pockets Are Not the Solution, But Wise Internet Marketing Choices Are First and foremost, a business must design itself to make a profit on its’ activities.I know people who have developed businesses online that did well in the sales column, but the business owner failed in his quest to turn those sales into a profit. Imagine being the website owner who generated his first $120,000 year and then nearly went under because his prices were too low for the kind of service being offered.After having been a successful sole proprietor online for five years, my friend said that his first six-figure year nearly put him out of business. He is just now beginning to recover financially from his mistakes, 18 months later. We Can’t Know Everything about Running Our Online Businesses, Especially in Today’s Complicated World
When starting an online business, there are people who have been down the road you are getting ready to travel. They know where the potholes are in the road and they know where the landmines are buried. To add an online marketing consulting coach of this caliber to your contact list could mean the difference between success and failure online.It’s a real added benefit for online business people to have someone to turn to for advice, regarding how to overcome the hurdles they will face in their Internet business.We might have the basics covered, but there’s always going to be times when the experiences of others can help light the path in front of us.Online Marketing Consultants Can Help You Avoid The Landmines
A qualified online marketing consultant is an invaluable asset for many online businesses today. There are affordable business mentors and Internet marketing coaches, specializing in helping small business start-ups and solo professionals. What if you could benefit from their past experiences — both good and bad — without having to waste the money and the time they did?Think of their services as being like an insurance policy, helping ensure your success. Over my many years online, I have learned a lot both from Internet marketing training and from the school of hard knocks.The 2 main mistakes I see new online business people making are:1. Not being realistic about the money and time required to make an online business succeed, with the competition that exists today.
2.Not obtaining enough marketing education to succeed online.Wrapping It Up
I encourage you to pursue your dreams and your online business. Make sure you have the proper training to help guarantee your success. Strongly consider Internet marketing training through a qualified, reputable source…either through personal online marketing consultants or through online training courses.

Lease Option Real Estate Investing: Advantages and Disadvantages | Real estate

One creative way to get started investing in real estate is to use a lease option. The biggest advantage of using lease options to invest in real estate is –control. This method of investing, basically gives the investor the right to possess — be in control of — and profit from a property without owning it.A real estate lease option contract is a combination of two documents.The lease part of the contract is where the owner agrees to let you lease their property, while you pay them rent for a stated period of time. During the lease period, the owner can not raise the rent, rent it to anyone else, or sell the property to anyone else.The option part of the contract represents the right you purchased to buy the property in the future, for a specific price. If you decide to exercise your option to buy, the owner has to sell it to you at the negotiated price. The option part of the contract obligates the seller to sell to you during the option period — but it does not obligate you to buy. You are only obligated to make rental payments as agreed during the lease period.When the lease option contract is written and structured properly, it can provide tremendous benefits and advantages to the investor. If the lease option includes the “right to sub-lease”, the investor can generate a positive cash flow by renting the property to a tenant for the duration of his lease, or lease option the property to a tenant-buyer for positive cash flow and future profits. If the lease option includes a “right of assignment” the investor could assign the contract to another buyer for a quick profit.Lease option real estate investing, is a flexible, low risk, highly leveraged method of investing that can be implemented with little to no money.High LeverageIt is highly leveraged because you are able to gain control of a property and profit from it now–even though you don’t own it yet. The fact that you don’t own it, also limits your personal liability and personal responsibility. Only if you decide to purchase the property by exercising your “option to buy”, would you take title to the property.Little to no moneyThe real estate investor’s cost to implement a lease option contract with the owner requires little to no money out of pocket, because it is entirely negotiable between investor and owner. Also, there are a variety of ways the option fee can be structured. It can be structured on an installment plan, balloon payment or other agreeable arrangement between both parties. The option fee can even be as little as $1.00.In order to secure the property for purchase at a later date, tenant-buyers typically pay a non-refundable option fee of approximately 2%-5% of the negotiated future purchase price to the seller. Depending on how the lease option agreement is written and structured, the investor could possibly use the tenant-buyer’s option fee money to pay any option fee owed to the owner.FlexibleLease option real estate investing is a flexible method of investing because the terms of the agreement, like payment amounts, payment dates, installments, interest rate, interest only payment, balloon payments, purchase price and other terms are all negotiated between seller and buyer. Responsibilities of both parties are also negotiable. For instance, if the investor doesn’t want to act in the capacity of a landlord, he could specify in the lease option agreement that tenant-buyer will be responsible for all minor maintenance and repairs and the original seller will remain responsible for any major repairs.Financially Low RiskIt is low risk financially, because if the property fails to go up enough in value to make a profit, you have the purchased the right to change your mind and let the “option to buy” expire. Even if your tenant-buyer decides not to buy the property, you have profited by a positive monthly cash flow from the tenant-buyer’s rent payments, and upfront non-refundable option fee.Let’s look at an example of a lease with option to buy structured in a way that the investor profits in 3 separate phases of the investment.Profit #1: non-refundable option feeFuture sales price negotiated with the current owner is $125,000 with an option fee of 2% of the sales price. Option Fee you owe the owner is $2,500. The future sales price you set for your tenant-buyer is $155,000 and the option fee is 4% of the sales price. Option fee the tenant-buyer owes you is $6,200. You collect $6,200 from tenant-buyer and pay $2,500 to the owner and your profit = $3,700Profit #2: monthly cash flow from rental paymentsThe Monthly rental payment you negotiated with the owner is $1,000. You set the monthly payment at $1,250 per month for your tenant-buyer. Each month you collect $1,250 from your tenant-buyer and pay the owner $1,000 each month. Your profit is $250 monthly positive cash flow during the lease period.Profit #3: is set up when the lease option contract is initially writtenThe third profit is the difference in the negotiated future purchase price with the owner, and the future purchase price set for your tenant-buyer. Let’s say the property goes up in value to appraise for at least $155,000. Your tenant-buyer decides to exercise their option to buy. You buy the property from the owner at $125,000 and then sell it to your tenant-buyer for $155,000. $155,000 – the $125,000 you pay to the owner = $30,000 profit.Of course the key to making lease option real estate investing work, is finding motivated sellers and buyers. Finding these motivated sellers and buyers shouldn’t be difficult. The continuing down turn in the real estate market, has created a large number of sellers who can’t sell their property and buyers who can’t get financing to buy. The seller could possibly get a fair offer to be paid in the future, by selling their property to a real estate investor on a lease option basis. A potential tenant-buyer could obtain home ownership, without having to qualify through traditional home loan guidelines.One disadvantage of lease option real estate investing, involves the tenant or tenant-buyer possibly defaulting on monthly rental payments. This would make it necessary for the investor to come up with money out of pocket to pay the owner, and possibly have to proceed with eviction process. However, there are certain provisions that can made, and also various “contract clauses”, that can be included in the lease option agreement, to deter buyers from defaulting on payments.If the investor fails to do “due diligence” before entering into a lease option agreement, he could end up with a property that is unmarketable. There could be a number of liens on it, issues involving ownership of the property or it might be in foreclosure. By diligently performing research before entering into a lease option agreement, the investor can avoid these mistakes. A few things the investor could do is– perform background and credit checks on both the seller and buyer, search public records in reference to ownership and property status, or do a title search.Despite the few disadvantages, lease option real estate investing continues to be an excellent way to invest in real estate with little to no money and low financial risks. It also remains to be an excellent way to gain control of a property you don’t own, to generate cash flow now, and possible future profits on flexible terms.Bottom line– you don’t have to miss out on the lucrative profits being made by investors in today’s real estate marketThe more you understand creative real estate investing strategies, and apply them now, the more profits you will make in today’s real estate market. Don’t put off getting the real estate investing education you need — to succeed in today’s real estate market.Learn these things and more:
Creative investing strategies and concepts for Lease option real estate investing, foreclosure investing, and wholesaling and flipping real estate.
How to structure every deal right so you make more on each deal and eliminate your risk.
What needs to be included in your real estate contracts now– to safely avoid issues that could cost you thousands!
The most powerful legal clauses you can use to completely eliminate your risk in all your offers.
The step by step approach to invest in real estate with minimal risk.
How and where to research properties effectively to save hundreds of hours in time.
The best ways to creatively finance your investment properties.
How to know the true market value of properties so you never overpay again.
How to control properties with no money, credit or income verifications so you can make a lot more.

3 Healthcare Marketing Secrets You Never Knew | healthcare

Marketing a healthcare business is tough! the Healthcare Industry is a unique field because while you deal with the very sensitive nature of your patients’ treatment, which often frighten you, make you vulnerable or confuse you, you also work in a very scientific and avant-garde industry where treatments, tools and systems in constant evolution. Today, healthcare providers are rarely caught up in the new health marketing strategy and sales processes or respond to technological advances.The healthcare marketing landscape has shifted dramatically the past decade with the increase of technology tools, social media, and digital devices. A recent article for Socialnomics quotes Tricia Wilkerson, Senior Marketing Specialist at Conifer Health Solutions, on the state of B2B Marketing in the Healthcare industry: “Healthcare is notoriously behind other industries when responding to technological advances and audience expectations, so it remains important that marketers push the industry with smart trend adoption.”Here are some important stats to consider as you begin planning out your marketing strategy:• As of 2016, there were more than 326 million people in the U.S. Each one of them with their own personality and each one of them a potential patient.• 52% of smartphone users gather health-related data from a smartphone.• 91% of adults have their smartphone within arm’s reach 24/7.• According to recent Facebook data, the number one most asked for recommendation is a doctor or a healthcare provider.• There are 8.2 billion health-related video views on YouTube.As in many B2B industries, long sales cycles can mean change comes slowly to marketing strategy. So, to make it a little easier for you, here are some essential truths we’ve discovered about healthcare marketing. Here are the three healthcare marketing secrets and how they can rejuvenate your business:#1 Research and Define Your Ideal CustomersWhen you try to reach a particular audience, your success depends on how deeply you can guide them. Focusing on a certain segment of the market to generate and attract potential customers will not only help you polish your marketing, but also ensure that the customer association you get from your sales and marketing operations will have a better success rate.How to Reach Your Target Audience in the Healthcare Industry?If you are looking to improve your health care marketing, you may have realized that not all messages will be adapted to all audiences. Partnering with a marketing professional with health care experience is always a smart strategy. Before doing anything else, you need to consider your audience:• For whom are you creating this report?• What do they want to know?• What will they do with the information?For any organization and practice of medical care of all kinds (hospitals, manufacturers, doctors and surgeons, dentists, pharmacists or groups), the more specifically the target audience defined, the greater their capacity to inspire a positive response.Once you have identified your targeted audiences, it is helpful to gather some information about them. This information can help you determine the information needs of your audience, how you can communicate with them more effectively, and where and how you can contact them.#2 Create Valuable ContentHow do healthcare marketers develop and promote relevant content? First, they must understand the needs of clients by building insight through primary research, syndicated sources, and behavior analysis. Next, they need to create content that meets their needs, such as video, blogs, articles and supports brand objectives. Finally, promote content in the media where customers interact and share.According to a new report, 85% of healthcare B2B marketers have a content marketing strategy, but only 4% believe their programs are extremely effective.For a healthcare marketer focused on a pediatric service line, creating helpful content could mean writing an educational article on the merits and concerns of pediatric psychology. When planning to increase content production when the vast majority does not believe that their content marketing efforts are highly effective, B2B marketing specialists are potentially prepared for failure.Content marketing nurtures a long-term relationship with customers, which is critical in the medical industry.3 Tips to Grow Your Healthcare Company with Content Marketing:1. Know what your customers want to learn2. Be a healthcare industry leader3. Capitalize on current eventsThe following tips will set you up with the knowhow you need to produce better content for your readers. Content marketing is an excellent way to both position your healthcare company as a thought leader and to generate new leads and customers for your business. Be creative and offer information that provides real insight for your customers.Target Ideal Buyers with ContentCreating and sharing successful Healthcare marketing content is all about your audience: who you’re speaking to and what you’re trying to say. To make the most out of your healthcare services, you first have to define the group of people you’re creating your content for and what they’ll find useful about it. Content marketing involves creating and sharing quality content that is specifically designed to attract your target customers. If you’re not sure how to get started with your content marketing strategy, we can help! Here’s how to target your buyer persona through content marketing.• Defining And Developing Buyer Personas• Consider The Buying Team• Mapping Content To The Buyer’s JourneyThe beauty of the specific content is that it was created with a specific group in mind to enjoy and learn from the way they prefer to consume content. Without a persona-based content marketing initiative, you run the risk of allowing your competitors to influence buyers by talking about their needs and addressing uncertainties through specific content, which increases the consideration of purchases as along the road.That’s especially true for B2B healthcare marketers, many of whom face more complicated, longer sales cycles, making their challenges with consistent and compelling content creation all the more problematic. With that in mind, there is a lot for B2B marketers in other industries to learn from the world of health marketing. Be sure to always involve a specific target audience through different channels and remain relevant.